Contextual Advertising
There are numerous ways people can make riches online. From selling products to advertising. In this article I am going to give details the concept of contextual advertising....more below

...contextual advertising continued

To start with I will explain what contextual advertising is.

Contextual advertising means the advertising of products on a web site according to the matter the page is displaying. For example if the subject of a site was information on a Ford truck then the advertisements would be for Ford trucks for sale, or Ford servicing etc. It picks up the words on the page and displays ads that are similar to those words. Then when someone either performs an action or clicks on your page you will get paid.

Who can use contextual advertising on their web page?

Any one with substance. Real matter. Meaning not links or pictures but word substance. There are quite a lot of companies out there that offer contextual advertising programs. Some of the big ones include Yahoo and Google. Although Yahoo contextual advertising is presently only open to US publishers.

Contextual advertising programs occasionally have strict policies that need to be adhered too.

Let’s take Google as an example. As mentioned above Google ads can only be placed on pages that have content on them. The most important rule when using contextual advertising is DO NOT click on your own ads. Google has terminated loads of publishers accounts due to this rule not being followed and have gone to court quite a lot of times regarding this “click fraud”.

Contextual advertising can be valuable.

It can either pay for your hosting and maintenance expenses for your web site or it can pay for a lot more. There are numerous people that are making thousands a month from contextual advertising. It all depends on the quantity of traffic your site has and the manner in which you place the ads on your page. If you place them in prominent places on your pages then you can be expecting to make more.